The Client
The name NovaNation was chosen as it draws inspiration from the Latin language and translates freely to "New Nation." This name was selected to reflect the brand's commitment to social responsibility, which will be a fundamental aspect of the project.
What sets NovaNation apart from its competitors is its dedication to giving back—a portion of the sales price will be donated to charitable organizations that focus on equality, supporting women in need, and fighting against female diseases.
This initiative is not driven by marketing or public relations but rather by a genuine motivation to build a brand while making a positive impact, particularly within the chosen niche of cosmetics, which primarily serves women.
As a result, the primary target audience consists of women aged 20-30. Additionally, all products will be exclusively cruelty-free and vegan.
NovaNation aspires to compete with prestige brands such as Chanel, Lancôme, and Dior in terms of quality, while offering superior value for money. In this segment, there are currently no significant competitors, as most high-end brands prioritize pricing and margins over delivering an exceptional customer experience.
Scope
Brand Identity, Logo Design, Print Materials.
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