Giortì
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The name of the company is Giortì which literally means "Banquet" in Greek, and also expresses the joy of sharing. He wants to be a name able to convey the strength of a lost tradition over the centuries, the tradition of sharing with food and rejoicing together. The company will combine innovation and refinement. Giortì is a simple name, "italianized" to have a greater impact on the mind of the customer. The style is elegant, sophisticated, pure and transmits a sense of high quality of the product.
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Scope:
Logo Design and Branding, Print Materials.
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![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/99eec192-3f35-4761-9f34-a3703a22dcba_rw_1920.png?h=063e0ad05f27b240a3d1b15c11760d9f)
Logo Design
From the study of Greek writing and its pronunciation, the logo has a minimalist style, recalling a smiling face.
The result is a simple and modern logo that can be viewed on any device. A simple and straightforward message is conveyed by the logo design: satisfaction.
The advantages of Giortì include knowing in advance that what you want will be delivered.
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/08d269da-1bf5-4e87-ac6a-2bbc393e0a04_rw_1920.png?h=0df842c5a227124616997525d960b65f)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/db8219be-cf12-416f-a91a-a922803a605d_rw_1920.png?h=10e10e41ca0e354c5a984c89abfe4ba7)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/8d4fb4b5-c60c-4e39-bbaa-e25585f4142c_rw_1920.png?h=8a86300f3f4b5d2ff5585786add3face)
Corporate Identity
For the construction of the logo, I decided to use cardboard as a primary material, I think it can give a feeling of craftsmanship.
To conclude, I decided to use a foil print for all the details.
With this choice I think I was able to give the company what she was looking for a simple, elegant and easy-to-remember identity, an identity that communicates the company's professionalism and passion.
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/0ea62e7a-80c6-48f4-bba9-474a1a3e0a15_rw_1920.png?h=dc0b6609290e7640b11c90d37dee0bce)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/78fed1bb-7487-4ec9-99bf-18f9c265b479_rw_1920.png?h=f93c2407241a150b4e4e16468678431d)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/33377244-8b55-4bc6-873b-6a46752af246_rw_1920.png?h=82078a4862c469ade082560dabe271eb)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/bb08e78e-3256-42b0-b09d-b463580d4714_rw_1920.png?h=4987e0e2d634736de39dbeb8be421c20)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/7c91ce33-8f01-40b4-b9c9-d88d4a87f4af_rw_1920.png?h=03ecc71d3b5de1de1e01d94caea21cb3)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/9a4a1ec9-2a0c-46aa-81bc-fc91032140f9_rw_1920.png?h=b52cf228a1518e44a87996c5aa1ed434)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/2c7fc678-bb11-4359-95cf-1a36f6760513_rw_1920.png?h=1ec2b873cc2aaa1fd3d5754298d65fac)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/1afbfcb2-3e35-477f-91e2-23650b6ede72_rw_1920.png?h=c904e56261917d2565da06ee259abad3)
![](https://cdn.myportfolio.com/ffdce2340707ce2846f8e0db56438a47/b270c86d-ee84-4651-917e-b8477b3c8907_rw_600.png?h=9ba627ed05a401b6af431fa4f586e31c)