ABOUT ELLE VISUAL
The right identity starts with the right scope.
Whether you need a distinctive logo, a cohesive visual identity or a complete brand system, our packages give you a clear starting point.
Explore what fits your business today. We’ll define the final scope together, with agreed deliverables, timing and investment before we begin.
Logo Design
A distinctive signature for your business.
Starting at $2,500 USD
We translate the character of your business into a custom logo built around a clear idea. Through considered typography, form and colour, we create a versatile logo system that feels relevant to your audience and works across digital and print.
Ideal for:
Founders who have a clear business direction and need their first professional logo, or established companies whose existing mark no longer reflects their quality and ambitions.
What’s included:
Discovery questionnaire and project briefing;
Visual research into your business and competitive context.
Three original logo concepts, presented with their rationale.
Development of one selected direction.
Two rounds of revisions.
Primary logo and relevant secondary configurations.
Colour, black-and-white and reversed versions.
Core colour palette and typography recommendations.
Concise logo guidelines covering spacing, sizing and correct use.
Final AI, EPS, SVG, PDF, PNG and JPG files.
What you leave with
A distinctive logo system, with the files and guidance to introduce your business confidently and use your logo consistently.
Brand Identity Design
Make every touchpoint feel like your brand.
Starting at $4,000 USD
We build a cohesive visual language around your logo, connecting colour, typography, imagery and graphic elements. Your website, presentations and marketing materials gain a shared direction, supported by guidelines that make the identity easier to apply.
Ideal for:
Growing businesses, boutique brands and premium services whose communications feel disconnected, or new companies that need a complete visual identity from the start.
What’s included
Everything in Logo Design.
Review of your current identity, where applicable.
Visual competitor review.
Creative direction and moodboard.
Primary and supporting colour palettes.
Typography system with hierarchy and usage guidance.
Supporting graphic elements and layout principles.
Photographic or illustrative art direction.
Application mockups showing the identity in context.
Comprehensive visual identity guidelines.
What you leave with
A connected visual identity your team and creative partners can use to make your business recognisable across different channels.
Application mockups demonstrate the identity in use. Editable templates and production-ready materials can be added to your scope.
Complete Brand System
A shared direction. An identity ready to launch.
Starting at $8,000 USD
We connect your positioning, messaging direction and visual identity with the materials your business needs next. From defining what your brand should communicate to preparing its first applications, this package brings strategic and creative decisions into one coordinated project.
Ideal for:
Founders preparing a launch and established businesses planning a repositioning, entering a new market or introducing a rebrand across several touchpoints.
What’s included:
Everything in Brand Identity.
A strategy workshop focused on your audience, offer and competitive context.
A concise positioning framework and brand personality.
Core brand messaging direction.
Three agreed brand applications.
Editable files for the agreed applications.
Expanded guidelines connecting strategic direction and visual execution.
A handover session covering the identity and its use.
Applications may include a social media template set, a presentation template or a stationery suite. The selection, number of layouts and formats are defined in your proposal.
What you leave with
A clear direction for your brand, a cohesive identity and practical materials your team can use to introduce it consistently.
