Giortì

/ Brand Identity


Giortì 
Banqueting & Catering

The name of the company is Giortì which literally means "Banquet" in Greek, and also expresses the joy of sharing. 

He wants to be a name able to convey the strength of a lost tradition over the centuries, the tradition of sharing with food and rejoicing together.

The company will combine innovation and refinement. Giortì is a simple name, "italianized" to have a greater impact on the mind of the customer.

The style is elegant, sophisticated, pure and transmits a sense of high quality of the product.



Construction

The logo has a minimalist and modern style, stemming from the study of the Greek word and the way it is written, trying to combine some elements in a figure that recalls a smiling face.

The final result is a simple and effective logo that can be readable on every application.
The message is very simple and straightforward: satisfaction.

The logo recalls the company's goal: The customer satisfaction.
A 100% success event every time. By choosing Giortì, people will know in advance that they will get what they want.



Application

For the construction of the logo, I decided to use cardboard as a primary material, I think it can give a feeling of craftsmanship.

To conclude, I decided to use a foil print for all the details.

With this choice I think I was able to give the company what she was looking for a simple, elegant and easy-to-remember identity, an identity that communicates the company's professionalism and passion.


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